Aldi Introduces Dubai Chocolate Ice Cream, But Hype Doesn’t Quite Match Demand
Capitalizing on a viral sensation sweeping across social media, Aldi has become the first UK retailer to launch Dubai Chocolate Style Ice Cream. The new frozen treat arrived in stores nationwide on April 14th and is priced at £3.99 for a 500ml tub.
The move comes after significant buzz surrounding Dubai Chocolate bars, which have captured the imagination of British shoppers. Aldi’s version aims to replicate the popular flavour profile—a rich chocolate base interwoven with sweet pistachio—and is described by the supermarket as a “deliciously crunchy, wafer-like ice cream tub.” They even call it a “pistachio lovers’ cream come true” for those particularly fond of the nutty flavour.
The ice cream mirrors the original Dubai Chocolate bars, which combine knafeh and pistachio fillings enveloped in milk chocolate. Despite the initial excitement generated by social media accounts like @newfoodsuk, reactions to Aldi’s interpretation have been decidedly mixed.
While some expressed enthusiasm—with comments punctuated with heart-eye emojis—many questioned whether the product lived up to expectations. A few voices were particularly vocal:
- “Honestly don’t know the obsession with Dubai chocolate, people hop on trends so fast.”
- “It’s so overrated now.”
- “It’s disgusting; don’t waste your money on it.”
- “Tried it today tastes like cardboard.”
- “With respect, SICK of hearing about Dubai.”
The Dubai Chocolate trend has exploded online, racking up hundreds of millions of views on TikTok. Search volume for the term has surged to nearly 6.5 million in the past month alone.
The initial popularity of the original chocolate bars has been so intense that several retailers have implemented purchase limits. Both Lidl and Waitrose are currently restricting purchases to two bars per customer, while other major supermarket chains such as Iceland have also responded to high demand.
Recent Aldi Developments:
- A ‘delightful’ luxury Easter tipple is available for just £10.
- An Easter egg taste test revealed a near-perfect ‘luxury’ treat.
- Aldi launched a ‘sell-out’ gardening range with 40 items.
