Greggs is poised to bring its beloved Mac & Cheese offering to a vast majority of its locations across the UK, aiming for a nationwide rollout by the end of July 2025.
The move follows an incredibly successful trial period and reflects the company’s dedication to providing customers with expanded menu choices. Initially tested in ten Greater Manchester stores last November, the pasta dish quickly gained popularity and was subsequently introduced to 300 locations earlier this year.
The launch has been fueled by remarkable customer enthusiasm, amplified by a viral social media sensation. Food influencer Carmie Sellitto’s TikTok video showcasing the Mac & Cheese garnered over 1.5 million views, with Sellitto exclaiming in the clip:
“Wow! I actually ate this so quickly I couldn’t take a second to breathe, I was so excited!”
Greggs itself joined the digital conversation, sharing its own video highlighting the dish’s “velvety goodness,” which has already surpassed three million views. The response online has been overwhelmingly positive, with customers eagerly sharing their experiences and creating significant buzz.
The Mac & Cheese is freshly baked daily in each shop, featuring a generous helping of pasta enveloped in a rich and creamy cheese sauce. This foundation is then topped with a delightful combination of Cheddar and Red Leicester cheeses before being finished with a crunchy layer of ciabatta breadcrumbs and a delicate sprinkle of parsley for what Greggs describes as its “divine golden crumb” topping.
Described as “gooey, crispy and oh-so-tasty comfort food,” the Mac & Cheese is priced from £4.55. Customers can also enjoy it as part of a meal deal, pairing it with any drink for just £5.75.
The expansion will see the dish available in over 1,750 locations—a significant jump from its current presence in 300 stores.
Convenience is also key; customers can pre-order and collect their Mac & Cheese via the free Greggs App. The app offers a rewards program, granting users a complimentary item after every nine purchases across various categories. New users are welcomed with a free hot drink upon registration, and a special sweet treat awaits them on their birthday.
Early feedback has been incredibly positive. One TikTok user shared in November: “I bought one for the first time today and I enjoyed it. I’m going to get another one tomorrow.”
