Consumers seeking alternative internet services have an opportunity to earn up to £100 by participating in a trial of a new broadband offering from Giffgaff, the mobile network operator known for its affordable SIM-only plans.
Giffgaff is preparing to launch its home internet service and is inviting 500 individuals to evaluate its connection prior to public availability. Participants will benefit from £100 cashback following thorough feedback on the service’s performance.
The trial focuses on utilizing Nexfibre’s network, currently providing 500Mbps speeds for just £10 per month to those in participating areas. This represents a significant alternative to established providers like BT and Sky, which largely rely on Openreach infrastructure – currently undergoing an extensive upgrade aimed at connecting 25 million homes to gigabit-capable full-fibre broadband by 2026, with a potential expansion to 30 million by the end of the decade.
Virgin Media O2’s existing full-fibre network, reaching over 16 million homes and businesses nationwide, is also playing a key role. Last year, Virgin Media O2 announced a strategy allowing other companies—including Sky—to utilize its cables, fostering competition within the broadband market.
Giffgaff’s strategic partnership with Virgin Media O2 positions it as a leading challenger to BT and Openreach. “This launch will significantly bolster Nexfibre and Virgin Media O2’s combined national offering,” stated Giffgaff in a recent announcement, emphasizing their commitment to providing greater choice to consumers.
The Trial Details:
- Participants will receive 12 months of 500Mbps full-fibre broadband at £10 per month.
- For comparative purposes, BT currently offers similar speeds for £39.99 per month.
- Following the trial period, participants will be compensated with £100 cashback upon completion of feedback surveys, effectively resulting in 12 months of fast full-fibre broadband for a total investment of just £20 (approximately £1.60 monthly).
A small group of residents is currently engaged in an initial trial phase, suggesting a broader rollout is imminent. Giffgaff CEO Ash Schofield highlighted the company’s dedication to addressing consumer frustrations with existing broadband services.
Market Insights: Research indicates that one in six UK residents prioritizes broadband access over leisure activities like holidays, while 38% express dissatisfaction with their current internet speeds. A Virgin Media O2 spokesperson noted the alignment of this broadband launch with the company’s successful mobile strategy.
“Giffgaff’s entry into the broadband market could be exciting news for consumers seeking alternatives to larger providers,” commented Ernest Doku, a broadband expert at Uswitch.com, anticipating competitive pricing from the value-focused brand as the product expands.
