Nescafé, the leading instant coffee brand in the United Kingdom, has launched a revolutionary new product designed specifically for fans of chilled coffee beverages – the Nescafé Espresso Concentrated range.
Developed through extensive research and development efforts by Nestlé’s team, this innovative line offers consumers a remarkably simple method for crafting refreshing iced coffees at home. The range features three distinct and tempting flavours: vanilla, caramel, and a classic espresso blend. Each 16-serving bottle is formulated to deliver a premium coffee experience with unparalleled ease.
Nescafé’s primary goal was to streamline the preparation process; creating an iced coffee drink requires just three straightforward steps:
- First, fill your glass with ice.
- Second, add 150ml of milk – dairy or a plant-based alternative will work perfectly.
- Third, shake the Nescafé Espresso Concentrated bottle vigorously and pour in 30ml before mixing thoroughly.
“We are thrilled to introduce this new Nescafé Espresso Concentrated range to iced coffee lovers across the UK,” stated Ingrid Hayes, Marketing Director for Nescafé UK & Ireland. “Recognizing the growing popularity of cold coffee beverages – whether it’s a moment of relaxation or sharing time with family and friends – we’ve made it incredibly simple to enjoy a high-quality iced coffee experience at home, conveniently and affordably.”
The product’s versatility is another key feature; consumers can tailor their iced coffees precisely to their individual preferences, creating what Hayes describes as “a truly ‘coffee shop at home’ indulgence.” Nescafé emphasizes its dedication to meeting evolving consumer tastes, demonstrating this commitment with a product that delivers unique and satisfying experiences for coffee enthusiasts.
Crucially, the Nescafé Espresso Concentrated range utilizes 100% responsibly sourced coffee beans, marking it as the brand’s second foray into the cold coffee market this year. Initial reactions from consumers have been mixed across social media platforms:
“OMG, we should have looked for these,” exclaimed one enthusiastic user.
However, others expressed reservations: “I bought the caramel version yesterday and tried it today – there was almost no flavour; you’d still need a generous amount of caramel sauce to really boost the taste. Frankly, I wouldn’t recommend it,” commented another shopper.
“I might need to try these,” remarked one user, while “Keeping an eye out for these” indicated continued interest within the coffee-drinking community.
The Nescafé Espresso Concentrated range is currently available for purchase online through Tesco at £5, or for £4 when used with a Clubcard.
