Meghan Markle’s As Ever brand experienced an extraordinary surge in popularity, with its initial product line selling out within a mere hour of launch.
The debut offering, particularly the Limited-Edition Wildflower Honey with Honeycomb, proved exceptionally popular, leading to a situation where some customers who had successfully placed orders later received notification that their items were unavailable due to depleted stock.
In response to this unexpected outcome, the As Ever team swiftly communicated with affected customers via email. The correspondence included a personal apology from Markle and a commitment to both a full refund and a future gift.
As Markle stated in her note: “My goodness, what a whirlwind this week has been! Thank you so much for the support. It really means so much to me.”
She continued, addressing those whose orders could not be fulfilled: “I was so sorry to hear about what happened with your order, and that due to overselling we are not able to get you the Limited-Edition Honey. Please know the team worked very hard in every department and felt just as sad when we learned what had happened.”
To alleviate disappointment, Markle pledged a special gesture for future customers: “I know it’s not the same limited-edition item you had your heart set on (I would feel the same!) so I would also like to promise you something else: When our next limited-edition drop happens, you won’t just be the first to know…you’ll be the first to receive it. No need to order, it will come to you in the mail as a gift from me.”
The brand team further elaborated on their commitment by promising full refunds and offering customers the opportunity to select an alternative item free of charge while they work to replenish inventory.
According to sources within the company, the launch triggered an unprecedented influx of traffic and order volume, briefly overwhelming the site’s processing capabilities. This resulted in a limited number of orders being accepted for products that had already been exhausted.
Markle initially expressed her gratitude on Instagram: “Our shelves may be empty, but my heart is full! We sold out in less than one hour and I can’t thank you enough…for celebrating, purchasing, sharing, and believing. It’s just the start [of] @aseverofficial. Here we go!”
The launch of As Ever coincided with the premiere of Markle’s Netflix series “With Love, Meghan,” which debuted on March 4th. The show featured Markle alongside her friends and chefs as she shared recipes and hosting advice.
