Damasgate Wholesale is responding swiftly to concerns regarding its Sofra Potato Chips Seasoning, initiating an urgent recall due to the unexpected presence of peanuts within the product. This omission represents a significant potential hazard for consumers with peanut allergies.
The company’s immediate response has involved removing all affected batches from retail locations nationwide. Furthermore, they are collaborating closely with allergy advocacy groups to disseminate information and alert their membership about this critical issue. The Food Standards Agency (FSA) has officially categorized this as an Allergy Alert, encompassing all lot numbers and best-before dates for the 100g seasoning packets.
“This action is being taken in accordance with established FSA protocols,” a spokesperson explained, “specifically designed to manage situations where food labeling inaccuracies or omissions could create genuine risks for consumers.” Damasgate Wholesale has also deployed point-of-sale notices informing customers about the recall and outlining the necessary steps they should take.
The severity of this situation stems from the fact that peanuts are not listed on the product’s ingredient label. This failure to declare a common allergen could trigger serious adverse reactions in individuals with peanut sensitivities. The FSA has confirmed that the seasoning presents a possible health risk for those allergic to peanuts.
Customers who have purchased the Sofra Potato Chips Seasoning and possess a peanut allergy are strongly advised against consuming the product. A full refund is available upon returning the affected item to the point of purchase. For detailed information regarding this recall, consumers can contact Damasgate Wholesale directly at 0208 575 8800 or via email at info@damasgate.uk.com.
Recent similar recalls within the UK food industry highlight the importance of accurate labeling. As an example, Asda recently recalled its Simple To Cook Asian Inspired Pork Belly Slices due to undeclared allergens, offering a full refund to customers who had previously purchased the product within its specified timeframe – “If you have purchased Asda Simple to Cook Asian Inspired Pork Belly Slices, use by April 25, please bring it back to your nearest store where you will be given a full refund. You do not need your receipt. No other date codes are affected.” The FSA’s Allergy Alerts serve as a critical component of safeguarding public health and ensuring transparency within the food supply chain.
