Donald Driver’s distinguished football career – spanning fourteen seasons with the Green Bay Packers and culminating in four Pro Bowl selections – is now being channeled into a new endeavor. He has been appointed as the first Chief Motivation Officer for SURGE by BSN Sports, a program specifically designed to champion female participation in sports.
This initiative seeks to address a significant disparity within youth coaching demographics: currently, 72% of coaches are men. The core objective is to provide resources and guidance to coaches, enabling them to effectively support and mentor young women athletes. As Driver stated during an interview with Fox News Digital, “We really want to bring awareness and strength to women in sports because, right now, we all know that 72% of coaches in youth sports are males. There’s not a lot of females that do this.”
Driver’s personal experience as a father has profoundly shaped his understanding of the unique motivational needs of young athletes. He describes a difference in approach required when coaching his children, emphasizing the importance of open communication and collaborative problem-solving. “I have to go into more of that heart-to-heart conversation with them, like, ‘Hey, let’s work together to address the issue. I understand this must be a frustrating situation.’ I really have to talk to them different … than I talk to my son.”
The SURGE program’s ultimate goal is to encourage sustained female involvement in sports and to foster an environment where young women feel empowered to continue their athletic pursuits.
Driver’s legacy on the field includes a Super Bowl victory with the Packers in 2010, alongside impressive statistics: 743 receptions for a total of 10,137 yards and 61 touchdowns. He was officially named Chief Motivation Officer last week.
“With this program, we really want to just continue to aim to empower women to play sports and never stop.”
